Customer Case

Ediya Coffee: Transparent Communication with Over 3,500 Franchisees Nationwide

The Sincerity of a Cup of Coffee

Whether you're an office worker, a student, or a stay-at-home mom, there is one thing that's part of everyone's daily routine: coffee. A cup of coffee on the way to work, during lunch, to get rid of sleep in the middle of the work is a must. Some people consume more than one cup of coffee, but where do you usually buy it? ‍

As coffee has become a part of our daily lives, you can easily find cafes on the streets. In particular, there are dozens of coffee shops on near offices. Today, we are going to talk about Ediya Coffee,  the largest number of franchisees in Korea.

Work Together to Coexist

Ediya, Korea's largest coffee franchise, boasts over 3,500 franchisees with a turnover rate of just 2%. This raises the question: What contributes to Ediya Coffee's low turnover rate and its status as the brand with the most franchisees among the numerous coffee brands?

The answer lies in Ediya Coffee's dedication to unique specialty coffee, solid store management support, and a commitment to coexist and cooperate with franchise owners. Ediya Coffee prioritizes strong relationships with customers, merchant owners, and partner companies, focusing on delivering quality products and ensuring the success of its merchants.

This commitment is evident in the operation of the Dream Factory and Dream Logistics Center at the headquarters level. As the number of merchants grows annually, Ediya ensures timely delivery of quality products through these facilities.

What is Ediya's Dream Logistics Center?

In partnership with Realpacking since 2020, the Ediya Dream Logistics Center is an advanced automated facility that ensures stable and efficient delivery services for merchants. Spanning over 8,000 m², this large-scale storage and distribution center stocks items essential for store operations, providing merchants with timely access to products. This strategy helps mitigate competitive product shortages and enables stores to manage inventory efficiently by facilitating case-by-case product ordering.

Ediya also ensures the freshness of refrigerated and frozen products during delivery by monitoring real-time vehicle temperature and delivery status through a vehicle control system. Additionally, the company documents product departures from the store using the Realpacking solution.

The trust between headquarters and merchant owners has been pivotal in Ediya's expansion to over 3,500 stores. Before adopting Realpacking, inaccurate deliveries led to substantial monthly revenue losses. Implementing Realpacking minimized mispackaging, reduced losses, and enhanced logistical efficiency.

Furthermore, video logs facilitate the resolution of merchant inquiries by providing a visual record that eliminates the need for manual shipment checks upon complaints, thereby saving workforce and time.

Collaboration Between Ediya and Realpacking

Integrated into the automated warehouse line at the Ediya Dream Logistics Center, Realpacking offers a custom recording program tailored for the site. After a primary inspection at the Digital Assorting System (DAS), products undergo a secondary inspection and packaging, automatically recorded by Realpacking and saved directly to the administrator's page for each case, preventing potential disputes.

Consequently, the Ediya Dream Logistics Center maintains video logs of product shipments via Realpacking, documenting each box of products ordered by merchants for precise management. One reason Ediya continues to be beloved by customers and expands its franchise network is its commitment to quality products and services, supported by such a systematic logistics process.

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