Strong branding can earn high trust from consumers. When a brand consistently delivers quality products and experiences, consumers develop greater trust, leading to long-term customer loyalty and increased sales.
Customers evaluate brand image throughout the entire purchasing process, from considering a purchase to payment and waiting for delivery. As a result, many companies are striving to improve the buying experience. It's essential to provide a more convenient web/app experience while subtly reinforcing the brand to the customer during the process.
Recently, companies have been integrating Realpacking with their apps to enhance convenience and strengthen their branding. We can see below a couple of examples from Realpacking users that are creating a differentiated purchasing experience by incorporating Realpacking videos into their apps for their customers. Shall we dive in?
Building Trust by Letting Customers See the Inspection Process Firsthand
When clothing sent by a seller arrives at the reseller, it goes through an inspection process to check its condition and quantity. Realpacking automatically records this inspection process on video, and the recorded videos can be directly accessed by the seller through API integration within our client’s app.
A resale platform must satisfy both sellers and buyers. Sellers want their items to be priced appropriately, while buyers seek to purchase high-quality products at reasonable prices. Trust is essential in this process.
To enhance trust, the reseller records the inspection process using Realpacking and integrates it with their existing app for added convenience. The API integration is simple, allowing customers to easily access the videos within the app, reducing unnecessary inquiries and increasing customer trust and satisfaction.
Additionally, by enabling customers to view the videos directly within the app without needing to switch to a different channel, customer retention increased as users revisited the app to check the videos.
Creating a Viral Effect by Showcasing the Packaging Process Before Shipment
An e-commerce enabled customers who purchased an iPhone 15 to view Realpacking videos within their app. By clicking on the “Watch Realpacking video” button on the order tracking page, customers could watch the packaging process of their order. This added a touch of excitement to the waiting period for delivery and offered consumers a unique shopping experience.
The response from customers who viewed the videos after placing their orders was overwhelmingly positive. Reviews of the Realpacking videos began to appear on various online communities and social media channels, with many customers expressing their intention to make future purchases from this specific platform after watching the videos.
This kind of unique shopping experience generates organic customer reviews and goes viral, attracting new customers in the process.
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Realpacking allows customers to view videos directly within your app through API integration. When customers watch Realpacking videos within the app, they develop trust in the brand and their satisfaction increases. Brands can prevent churn and increase return visits and active users by showcasing Realpacking videos within the app.
Design a unique shopping experience with Realpacking. You’ll see reduced app/web abandonment and an increase in return visits.
*Please note that additional development costs may apply if further customization is needed.
